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Mainz 05 is a professional and familiar football club, but suffered losses at its fan base due to various aspects and was now looking to increase and to shape its identity, including a new and fresher design. Our approach has only a few basic elements, but a maximum scope of potential combinations. It also can be adapted naturally to a wide range of formats and devices, whether digital or analog. A real novelty for a club: The direct connection of the corporate design with with corporate font. The uniqueness and simplicity of our approach is worthy of an award and will honor the hundreds of hours of work.
1. FSV Mainz 05 e.V.
Sports Marketing Agency
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