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IVY REC / Outdoor camera

IVY REC
IVY REC

Discipline: Product

Discipline: Product

This digital camera was designed for young people who like to record their outdoor activities. It delivers waterproof and shock-resistant properties at a low price. Users can enjoy shooting outdoor scenes without having to worry about damaging the camera, unlike with smartphones. The design is characterized by a square "viewfinder". IVY REC can be clipped to the user's belt or bag and taken anywhere. Since the device is so small, the "viewfinder" assists intuitively with direction and tilt. In addition, by incorporating a "heat sink", heat dissipation and rigidity are improved.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Canon Electronic Business

Canon Electronic Business
Machines (H.K.) Co., Ltd.
Hong Kong, Hong Kong SAR China

Design

Canon Inc.

Canon Inc.
Tokyo, Japan

Yasuaki Matsuura

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