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KORYO MEMENTO BOX / performance branding campaign

KORYO MEMENTO BOX
KORYO MEMENTO BOX

Discipline: Communication

Discipline: Communication

This promotion is to enable a greater audience to appreciate the event. However, the event itself endeavors for other purposes than simple appreciation. We started a kind of history campaign for the Koryo people. We want the history of the Koryo diaspora not to be considered as a mere event. We hope to guide the audience to follow their path, appreciate their experience, and imagine their efforts to survive.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User, Public Sector / Government

Client / Manufacturer

Sejong Center for the Performing Arts

sejongcenter for the performing art
seoul, South Korea

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Design

Sejong Center for the Performing Arts

sejongcenter for the performing art
seoul, South Korea

Art direction-Won Rak Design-Kang Young-Ji, Lee Hyejung, Jeon ansu, Shin Aeri, Kim Hyunsook Illustration-Kim jiyeon Promotional Movie-An Kwanghan

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