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München Klinik / München Klinik

München Klinik
München Klinik

Discipline: Communication

Discipline: Communication

The brand development project was launched with the aim of supporting the realignment and transition to ONE healthcare company. We created a presence consisting of a brand identity, a new name and brand design for this venture.
Shared values and an overarching identity are essential to strengthen the network and collaboration, and promote greater employee identification with the group.
In the highly competitive healthcare market, having a distinctive, independent visual identity is an important advantage when attracting new employees as well as patients. Tthe brand design highlights the future viability of the hospital group’s structure.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Other target groups: health service

Client / Manufacturer

Städtisches Klinikum München GmbH

Städtisches Klinikum München GmbH
München, Germany

Design

Zeichen & Wunder GmbH

Zeichen & Wunder GmbH
München, Germany

Irmgard Hesse, Marcus von Hausen, Annika Kaltenthaler, Ingo Kleefeld, Christian Blau, Hannah Lauer,

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