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The brand development project was launched with the aim of supporting the realignment and transition of München Klinik to ONE healthcare company. We created a brand identity, a new name and brand design for this venture. Shared values and an overarching identity are essential to strengthen the network and collaboration, as well as promote greater employee identification with the group. In the highly competitive healthcare market, having a distinctive, independent visual identity is an important advantage when attracting new employees as well as patients. The brand design highlights the future viability of the hospital group’s structure.
Städtisches Klinikum München GmbH
Zeichen & Wunder
Irmgard Hesse, Marcus von Hausen, Annika Kaltenthaler, Ingo Kleefeld, Christian Blau, Hannah Lauer,