München Klinik / München Klinik

The brand development project was launched with the aim of supporting the realignment and transition to ONE healthcare company. We created a presence consisting of a brand identity, a new name and brand design for this venture.
Shared values and an overarching identity are essential to strengthen the network and collaboration, and promote greater employee identification with the group.
In the highly competitive healthcare market, having a distinctive, independent visual identity is an important advantage when attracting new employees as well as patients. Tthe brand design highlights the future viability of the hospital group’s structure.