Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
About three years ago, when this project was in the early research phase, Electrolux came to an obvious yet critical insight that became the guiding star for the whole range. As the palette of materials for kitchen designers grows broader, moving away from the monolithic, the uniform and the glossy, should we not as an appliance manufacturer create a product that embraces this idea? Something that is understated, subtle, that blends in and compliments its surroundings, rather than competing with it. Is that not the very essence of sophistication, of confidence? To speak in a quiet voice, but powerfully?
Terence Tan Per Petersson Thomas Gardner