Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Choose Thrilling. The new Macan. / Digital Campaign

Choose Thrilling. The new Macan.
Choose Thrilling. The new Macan.

Discipline: Communication

Discipline: Communication

With the worldwide digital campaign "Choose Thrilling. The new Macan." UDG United Digital Group stages the SUV as an indispensable companion to an active and urban lifestyle. This message is transported by the most universal language in the world: Music. As faces of the campaign, the two DJs Peggy Gou and Bakermat give insights into their varied everyday lives. Their constant accompanist: The new Macan. An accompanying online web special picks up on music as an expression of an individual lifestyle. By evaluating their music preferences, users can playfully find out which lifestyle type they are and receive the appropriate Macan configuration

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

Go to profile
Design

UDG United Digital Group

UDG United Digital Group
Ludwigsburg, Germany

Martin Spies, Benita Müller, Michaela Heidl, Felix Burr, Robert Wunsch, Paul Hüber, Rebekka Heinisch, Johannes Weil, Savas Erbas, André Reus

Go to profile