Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Bahlsen – The Bahlsen Family / Food packaging

Bahlsen – The Bahlsen Family
Bahlsen – The Bahlsen Family

Discipline: Packaging

Discipline: Packaging

Bahlsen has been around for 130 years. Its new umbrella brand needed to express the values of timelessness and the beauty of tradition but also introduce something new about the brand. The founder Hermann Bahlsen had created one of the most innovative brand presences in consumer history. The TET quality seal designed under his helm makes a return appearance in the new trademark that uses the Bahlsen Grotesk font, based on handwritten typography of the 20s. Each letter and symbol has been individually proportioned. The result is an iconic typeface and design element that communicates independence and tasty flavor.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Bahlsen Group

Bahlsen Group
Bahlsen GmbH & Co. KG
Hannover, Germany

Design

MUTABOR

MUTABOR
Hamburg, Germany

Go to profile