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Bahlsen – The Bahlsen Family / Packaging

Bahlsen – The Bahlsen Family
Bahlsen – The Bahlsen Family

Discipline: Packaging

Discipline: Packaging

Bahlsen has been around for 130 years. The new umbrella brand should express these attributes: timeless, traditional in the best sense and at the same time bring something new into the world. The founder Hermann Bahlsen ran one of the most innovative brand presences in consumer history. The TET quality seal that was then developed returns to the new trademark and the Bahlsen Grotesk is based on handwritten typography of the 20s. Each letter, each character was individually proportioned. The result is a characteristic typeface as an independent – and even tasty – design element.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Bahlsen Group

Bahlsen Group
Bahlsen GmbH & Co. KG
Hannover, Germany

Design

MUTABOR

MUTABOR
Hamburg, Germany

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