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Hyundai Sonata / Car

Hyundai Sonata
Hyundai Sonata

Discipline: Product

Discipline: Product

The new-generation Hyundai Sonata is the first sedan designed using the new Sensuous Sportiness design language, focusing on enhancing emotional value through proportion, styling, and technology. A distinctive chrome line flows around the side passenger windows, and returns to the front of the car by running down the length of the hood and ending at a sharp angle beneath each headlight. This chrome strip features graduated LED Daytime Running Lights embedded with Hidden Lighting Lamps. The new-generation Sonata has an emotional, sporty four-door coupe look with a spacious and technology-packed interior.


  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Company

Hyundai Motor Corporation
Seoul, South Korea

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Hyundai Motor Company

Hyundai Design Center
Hwaseong-Si, South Korea

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