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BanChengShaoGuo-The bright moon / Packaging

BanChengShaoGuo-The bright moon
BanChengShaoGuo-The bright moon

Discipline: Packaging

Discipline: Packaging

This design idea is inspired by the Chinese Mid-Autumn festival of the moon when people gather with their families and eat moon cakes while watching the bright autumn moon. Spectators watch the moon rise from the lake, which the packaging here interprets, aiming to create an emotional connection with the consumer. The bottle design is inspired by the reflection of moonlight on the lake, the bottle cap itself a bright moon. The box comprises ten interlocking boards, a showcase for fine Chinese wood craftsmanship.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Baixinglong Creative Packaging

Shenzhen Baixinglong Creative
Packaging Co., Ltd.
Shenzhen, China

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Design

Shenzhen Baixinglong Creative Packaging

Shenzhen Baixinglong Creative
Packaging Co., Ltd.
Shenzhen, China

Go to profile