BanChengShaoGuo-The bright moon / Packaging

This design idea is inspired by the Chinese Mid-Autumn festival of the moon when people gather with their families and eat moon cakes while watching the bright autumn moon. Spectators watch the moon rise from the lake, which the packaging here interprets, aiming to create an emotional connection with the consumer. The bottle design is inspired by the reflection of moonlight on the lake, the bottle cap itself a bright moon. The box comprises ten interlocking boards, a showcase for fine Chinese wood craftsmanship.