LINX / Brand Identity

LINX is focused to improving people's daily life and paying close attention to the relationship between individuals and groups. Therefore, to enhance LINX reorganize the brand's visual symbols, allowing the audience to see LINX's emphasis on individuals, reflecting the enterprise’s transition from entrepreneurial products to brand focusing stage.
In this design, we use rectangular elements which shaped like the letter "I" as visual symbols, and each rectangle represents a different individual. At the same time, when the symbol are in rules configured together to convey the strength and to represent visual impact of a whole.