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ACRO / Brand Identity Design

ACRO
ACRO

Discipline: Communication

Discipline: Communication

ACRO is an exclusive high-end apartment complex brand, which has led the high-rise housing market in South Korea. ACRO developed a new visual identity underlining the concept of ‘modern minimalism’. The logo has become more firmly bold in solid black as a high-end brand, and its symbolism strengthened by resetting its proportions. A new ACRO color palette of 3 absolute core colors; white, black, and gray has been incorporated alongside the redesigned logo. The newly developed monogram expresses the brand aiming ‘The Only One’ with a straight line, and represents the customers’ individuality and style with curves.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

DAELIM Industrial Co., Ltd.

DAELIM Industrial Co., Ltd.
Seoul, South Korea

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Design

DAELIM Industrial Co., Ltd.

DAELIM Industrial Co., Ltd.
Seoul, South Korea

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Design

BRANDNCOMPANY

BRANDNCOMPANY
Seoul, South Korea

Design

QUESERSER

QUESERSER
Seoul, South Korea

Design

NAMED STUDIO

NAMED
Seoul, South Korea

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Design

Atelier Don-Gha

Atelier Don-Gha
Seoul, South Korea

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