ACRO / Brand Identity

ACRO is an exclusive high-end apartment complex brand, which has led the high-rise housing market development in South Korea. ACRO developed a new visual identity underlining the concept of ‘modern minimalism’. The logo has become more resolutely bold in solid black as a high-end brand, and its symbolism strengthened by resetting its proportions. A new ACRO color palette of 3 absolute core colors; white, black, and gray has been incorporated alongside the redesigned logo. The newly developed monogram expresses the brand aiming ‘The Only One’ with a straight line, and represents the customers’ individuality and style with curves.