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Briefing Experience Authoring Tool - B.E.A.T. / Service Design for Briefing Experience

Briefing Experience Authoring Tool - B.E.A.T.
Briefing Experience Authoring Tool - B.E.A.T.

Discipline: Service Design

Briefing Experience Authoring Tool - B.E.A.T.
Briefing Experience Authoring Tool - B.E.A.T.
Briefing Experience Authoring Tool - B.E.A.T.
Briefing Experience Authoring Tool - B.E.A.T.
Briefing Experience Authoring Tool - B.E.A.T.

Discipline: Service Design

Briefing Experience Authoring Tool (BEAT): Re-inventing the briefing experience by integrating space, content, and customized functions based on service design. We set out to define and quantify these variables in order to design a holistic briefing experience. Service design is achieved by integrating movement of people, placement of objects, and adoption of new technologies to maximize functional and emotional effect. It creates a seamless briefing experience at the same time it encourages the audience participation, by developing custom systems to act as a central command unit for the interactive communication, and by using virtual demo.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

LG CNS

LG CNS
Headquarter
Seoul, South Korea

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Design

LG CNS

LG CNS
Headquater
Seoul, South Korea

Ji Yeon You

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Design

Collaboration Group for LG CNS

Collaboration Group for LG CNS
Seoul, South Korea

Kukbo Design Ubidus d'strict mmpx HyangEun Lee