Yoshinogawa / communication for sake brand

'Minamo is a new brand from Yoshinogawa, a sake brewery with 470years of history in Niigata, which produces Sake that enriches lives of people.The label design of Minamo, which compliments any kind of food, is inspired by part of the company name “Gawa(i.e.river)”. We interpreted the river as life and made into “Minamo (i.e. water surface)”of a river that runs through and that shines lives of people every day. The 3 classes of Minamo were expressed with “traditional gentle yet refined style”, “the magnificent landscape of river in distance” and “the iconic and dignified symbol”, respectively, with differently unique touch and tone.