Yoshinogawa / Branding

Minamo is a new brand of sake from Yoshinogawa, which brings 470 years of brewing history and has enriched the lives of several generations of people. The label design of Minamo, which compliments any kind of food, is inspired by part of the company name - 'gawa' means river. We interpreted the river as life and transformed it into 'Minamo', the surface of a river that runs through and that enlightens the lives of people every day. The 3 classes of Minamo were expressed with “traditional gentle yet refined style”, “the magnificent landscape of river in distance” and “the iconic and dignified symbol” respectively, each with a unique flavor and color.