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Fish stocks have decreased by 87% since we began collecting data. If we continue like this, our seas will be empty by 2048. The NGO FishAct is determined to prevent this. They turned their new logo into a campaign. It shows a swarm of 30 fish, one for each year that remains from 2018 to 2048. Each year one fish will disappear – unless there is a measured improvement in marine fish stocks. On a microsite, the logo becomes a living infographic about the world's fish stocks. Visitors can learn about threatened species or the state of individual seas – or donate directly to FishAct.
TypeMates, Runge Thomsen GbR