Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

FishAct – Stop overfishing / Corporate design

FishAct – Stop overfishing
FishAct – Stop overfishing

Discipline: Communication

Discipline: Communication

Fish stocks have decreased by 87% since we began collecting data. If we continue like this, our seas will be empty by 2048. The NGO FishAct is determined to prevent this. They turned their new logo into a campaign. It shows a swarm of 30 fish, one for each year that remains from 2018 to 2048. Each year one fish will disappear – unless there is a measured improvement in marine fish stocks. On a microsite, the logo becomes a living infographic about the world's fish stocks. Visitors can learn about threatened species or the state of individual seas – or donate directly to FishAct.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Rebranding as a call for action: the overall appearance of the Fish Act campaign conveys the seriousness of fish stock depletion in the world's oceans. The visual design is supported by solid visualization on all levels, especially in motion design. This work impressively reflects our responsibility for protecting nature today.
Gold Statement
Client / Manufacturer

FishAct e.V.

FishAct e.V.
Bremen, Germany

Design

MUTABOR

MUTABOR
Hamburg, Germany

Go to profile
Design

TypeMates, Runge Thomsen GbR

TypeMates, Runge Thomsen GbR
Hamburg, Germany

Jakob Runge