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Fish stocks have decreased by 87% since the beginning of data collection. If we continue like this, our seas will be empty by 2048. The NGO FishAct wants to prevent this, so we turned the new logo into a campaign. The logo shows a swarm of 30 fish, one for each year that remains from 2018 until 2048. Each year one fish will disappear – unless the marine biological data improves. On a microsite, the logo becomes a living infographic about the world's fish stock. The visitors can inform themselves on the background of threatened species or the state of individual seas – or donate directly to FishAct.
TypeMates, Runge Thomsen GbR