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FishAct – Stop overfishing / Website

FishAct – Stop overfishing
FishAct – Stop overfishing

Discipline: Communication

Discipline: Communication

Fish stocks have decreased by 87% since the beginning of data collection. If we continue like this, our seas will be empty by 2048. The NGO FishAct wants to prevent this. We turned the new logo into a campaign. The logo shows a swarm of 30 fish, one for each year that remains from 2018 to 2048. Each year one fish will disappear – unless the marine biological data improves. On a microsite the logo becomes a living infographic about the world's fish stock. The visitors can inform themselves on the background of threatened species or the state of individual seas – or donate directly to FishAct.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

FishAct e.V.

FishAct e.V.
Bremen, Germany

Design

MUTABOR

MUTABOR
Hamburg, Germany

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Design

TypeMates, Runge Thomsen GbR

TypeMates, Runge Thomsen GbR
Hamburg, Germany

Jakob Runge