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Displaying furniture, audio and lifestyle goods, EDITORI is a select shop that values consumer lifestyle and experience. Consumers are encouraged not only to purchase goods, but also to become inspired by our displays and find lifestyle ideas. EDITORI is a cultural venue where people gather for talk shows, classes and exhibitions that spark their interest. To create an approachable and lively brand image, we designed our logo and space to be friendly and flexible. The orange color scheme gives a lively feeling. Likewise, by applying curves to various elements and to the design of the whole space, we reflect the brand identity.