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SHISEIDO MAKEUP / Health and beauty packaging

SHISEIDO MAKEUP

Discipline: Packaging

Discipline: Packaging

This new makeup line was launched during the 2018 AW season. All the products were color-created in New York, a cosmetics industry leader in innovation. The product design was done in Japan, based on the concept of modern juxtaposition. The brand color red was used sparingly to create a modern feel but with a Japanese aesthetic. In addition, the compact and rouge containers feature a magnet mechanism, adding a high-tech but luxurious experience associated with upscale lines. The compact design is minimal and thin, another design code typical of prestige cosmetics.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SHISEIDO CO., Ldt.

SHISEIDO Co., Ltd.
Tokyo, Japan

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Design

SHISEIDO CO., Ldt.

SHISEIDO Co., Ltd.
Tokyo, Japan

Creative Director: Yoji Nobuto Art Director,Designer: Mao Komai Designer: Akira Muraoka, Yasuhiro Tsukamoto

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