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LG SIGNATURE OLED TV R UX Design / User Interfaces(UI)

LG SIGNATURE OLED TV R UX Design
LG SIGNATURE OLED TV R UX Design

Discipline: Communication

Discipline: Communication

Adopting the world's first rollable screen, this product moves away from the existing TV paradigm of "Display matters" and provides three usage scenes with the concept of "assimilating with the surroundings and only appearing when needed." Full View for the TV, Zero View for the AI speakers, in which the screen is hidden, and Line View with the aspect ratio of 54:9 serve as objets as part of the interior design and an information hub. It solves the TV's black monsterization problem, harmonizes with the surroundings. It also extends the user experience with TVs as the TV can be used even when it is turned off.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

LG Electronics

LG Electronics
Seoul, South Korea

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Design

LG Electronics

LG Electronics
Seoul, South Korea

Meeyoun Choi, Byunghun Lee, Youngmin Kim, Nari Yoon, Hyunju Ryu, Sugyeong Yu, Jihe Suk, Gowoon Choi, Kwangsoo Choi

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