LG SIGNATURE OLED TV R UX Design / User Interfaces(UI)

Adopting the world's first rollable screen, this product moves away from the existing TV paradigm of "Display matters" and provides three usage scenes with the concept of "assimilating with the surroundings and only appearing when needed." Full View for the TV, Zero View for the AI speakers, in which the screen is hidden, and Line View with the aspect ratio of 54:9 serve as objets as part of the interior design and an information hub. It solves the TV's black monsterization problem, harmonizes with the surroundings. It also extends the user experience with TVs as the TV can be used even when it is turned off.