Attention is Prevention / mobile application / campaign

In 2018, APAC decided to develop and launch a mobile application and awareness campaign called Atención es Prevención (Attention is Prevention). These tools seek to highlight the importance of early intervention programs, and encourage parents to monitor their children’s development.
Atención es Prevención is a disruptive communications campaign that aims at drawing attention to warning signs and risk factors, so parents may more closely pay attention to developmental milestones.
Along with our campaign, we launched a mobile application available for Apple and Android users. It is a tool which helps monitor childhood development.