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HUANG DI NEI JING / Alcoholic beverage packaging

HUANG DI NEI JING
HUANG DI NEI JING

Discipline: Packaging

Discipline: Packaging

The Huang Di Nei Jing bottle draws its inspiration from the notion of Yin and Yang, what's known as the way of heaven and earth. The solid circle is Yang, symbolizing heaven, the dotted circle is Yin, a symbol of the earth. This tradition and concept are at the core of the Huang Di Nei Jing brand. The main packaging color is white, a symbol of inclusion and a strong expression of the eastern aesthetic.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Specific country/region: China

  • TARGET GROUPS Consumer / User

Client / Manufacturer

ZHEJIANG JIUZHONGTIAN LIQUOR INDUST

ZHEJIANG JIUZHONGTIAN LIQUOR INDUST
CO., LTD.
ZheJiang, China

Design

UNIDEA BANK

UNIDEA BANK
Shenzhen, China

Art Director: Zhang Xiaoming Design Director: Chen Yue Designer: Huang Renqiang, Liu Danhua, Liao Fenfen, Xu Hanxin, Chen Sinan

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