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JUAN CANG / Alcoholic beverage packaging

JUAN CANG
JUAN CANG

Discipline: Packaging

Discipline: Packaging

The package includes five labeled bottles with images that create a strong connection to nature and the tradition of the producer's region. Each one displays a beautiful symbol of Chinese culture. The packaging design draws inspiration from traditional Chinese scroll painting. More illustrations concealed by the contents are revealed to be artful works once the product is opened, a process that resonates with Chinese culture. This product is designed to be a special gift that expresses a rich cultural tradition.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Yingning Culture Communication

Yingning Culture Communication
Wuhan, China

Design

Multi-Creative Technology Co.,Ltd

Multi-Creative Technology Co., Ltd.
Wuhan, China

Wu Yuze, Zhang Tianran

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