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JUAN CANG / CHINESE ALCOHOL PACKAGING

JUAN CANG
JUAN CANG

Discipline: Packaging

Discipline: Packaging

The package includes five bottles & labels of each item. In the international market, few wineries take mission as "promoting the traditional culture of their region". The elements used in the packaging have strong contact with nature and the culture of the region. Each element is a beautiful symbol in Chinese culture. The inspiration of the packaging is the mounting method of traditional Chinese painting, which is called "scroll". Illustrations "hidden" in the bottle will become art works after opening, which is exactly conform to the connotation of Chinese culture. This product serves as a special gift, which can be the carrier of culture.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Yingning Culture Communication

Yingning Culture Communication
Wuhan, China

Design

Multi-Creative Technology Co.,Ltd

Multi-Creative Technology Co., Ltd.
Wuhan, China

WU YUZE, ZHANG TIANRAN

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