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We were in charge of branding for co-working space “point 0 marunouchi”. The scope of the branding project encompassed everything from logo, VI, graphic and web design to the development of the signage and wayfinding system.
The neutral design code is derived from the idea of “finding the solution in-between”, a reinterpretation of the “symbiotic biophilia and technology” of the space.
Utilizing a combination of pictograms and typography on the doors, neon signs next to greenery, and botanical wall art in the meeting rooms; through contrasts and juxtapositions, we sought to visualize the harmony between biophilia and technology.