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Cheong Kwan Jang IPASS Special Line / Health and beauty packaging

Cheong Kwan Jang IPASS Special Line
Cheong Kwan Jang IPASS Special Line

Discipline: Packaging

Discipline: Packaging

IPASS is a youth health care brand aimed at a young audience who wants to live a healthy lifestyle. This packaging design has been updated to appear friendly and on-trend. The designers have also improved product identification and readability with product-associated colors and simple icons for usage information. The dynamic logo is a triangular figure that symbolizes following your dreams. The striking polygonal "Brain" case is easy to carry and can be reused as an acupressure ball or a container for small objects.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

korea ginseng corp (KGC)

KOREA GINSENG CORPORATION
Seoul, South Korea

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Design

korea ginseng corp (KGC)

KOREA GINSENG CORPORATION
Seoul, South Korea

Moonyoung Park, Younsoo Kim, Hanboram Kim

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Design

BKID

BKID
Seoul, South Korea

Bongkyu Song

Design

Brand12

Brand12
Seoul, South Korea

Sojung Lee, Byunghwa Lim, Jiyoon Lee, Eunbi Kim