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Cheong Kwan Jang IPASS Special Line / Health Functional Food Package Design

Cheong Kwan Jang IPASS Special Line
Cheong Kwan Jang IPASS Special Line

Discipline: Packaging

Discipline: Packaging

IPASS is a youth health care brand that supports youth's healthy dreams.
We have worked on the renewal in order to approach our target youth in a friendly way through appealing to their trendy sentiment.
We have also improved legibility by using designated colors and conveyed functional information using simple icons.
The dynamic logo moving toward one’s dream is reminiscent of a triangle, and the separate case of Brain is designed into an iconic polygonal case through patterned triangle shapes.
It is easy to carry and, after the content is consumed, can be further reused as an acupressure ball and an accessory case.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

korea ginseng corp (KGC)

KOREA GINSENG CORPORATION
Seoul, South Korea

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Design

korea ginseng corp (KGC)

KOREA GINSENG CORPORATION
Seoul, South Korea

Moonyoung Park, Younsoo Kim, Hanboram Kim

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Design

BKID

BKID
Seoul, South Korea

Bongkyu Song

Design

Brand12

Brand12
Seoul, South Korea

Sojung Lee, Byunghwa Lim, Jiyoon Lee, Eunbi Kim