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The European online pharmacies have a difficult situation in Germany: Although they have been supplying millions of people with medicines safely for decades and the supreme courts have always ruled in their favour, they are regularly confronted with political attacks that endanger their business basis.
With #neuschnupfen we have given the phenomenon a name that can be observed more frequently in the course of digitalization: the "allergic" reaction to everything new. We have responded to hard bandages, fear, terror and backroom politics with a fresh, optimistic perspective - digitally, socially and through posters in the capital.