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Athé beauty skin care / Health and beauty packaging

Athé beauty skin care
Athé beauty skin care

Discipline: Packaging

Discipline: Packaging

Athé Beauty is a premium vegan cosmetic brand with a philosophy of making 100% authentic products. The packaging starts with simple geometric figures, the basic circle and square, which are interpreted and varied in a design that expresses luxurious modernity. Very thin, intricate metal strips add a contemporary flair to the look. The cap's soft curves are feminine and express tender sensibility and attentive beauty. The soft color scheme conveys honesty, purity, and luxury. Environmental paper communicates brand identity with an artist touch and points the way for a new direction for luxury.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

LF Corp.

LF Corp.
Seoul, South Korea

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Design

ESTABLISHED

ESTABLISHED
New York, United States

Sam O’Donahue Peter Ash, Hana Yoo, Cat Lee, Andrea Kim

Design

LF Corp.

LF Corp.
Seoul, South Korea

Sungchul Kim, Eunseon Song

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Design

Dfuze Design

Dfuze Design
Seoul, South Korea

Sungsoo Park, Janghyuk Lee, Jieon Kim