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Athé beauty skin care / Product and Package Design

Athé beauty skin care
Athé beauty skin care

Discipline: Packaging

Discipline: Packaging

Athé Beauty is a premium vegan cosmetic brand with a philosophy of making 100% authentic products. Out of all of the geometric figures, a simple shape that begins from the most basic circle and square is created through new luxury with controlled modernity through the use of very thin, intricate metal. In addition, the natural curves on the top of the cap that resemble a soft breeze express women’s tender sensibility and controlled beauty. Colors of honesty, purity, and luxury on environmentally-friendly paper express the identity of the brand with artistry and suggest a new direction for luxury.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

LF Corp.

LF Corp.
Seoul, South Korea

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Design

LF Corp.

LF Corp.
Seoul, South Korea

Sungchul Kim, Eunseon Song

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Design

Dfuze Design

Dfuze Design
Seoul, South Korea

Sungsoo Park, Janghyuk Lee, Jieon Kim