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Renunciation becomes an opportunity, limits force clarity and selection leads to precision. This is the experience the moment a company commits itself to sustainability and consistently transfers the approach to its trade fair presence. All materials and products were not only tested for harmful substances, manufacturing processes and C2C certificates - their haptic and aesthetic qualities also had to be right: Like the bar made of end-of-life textiles processed into panels. The visitors were surprised, but happy to get involved in the new setting and used the platform - from the start-up lounge to the restaurant - for lively interaction.
Drees & Sommer