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Renunciation becomes an opportunity, limits force clarity and selection leads to precision. This is what a company experiences the moment it commits to sustainability, also applied here to its trade fair presence. All booth materials and products were tested for harmful substances, manufacturing processes and C2C certificates. Designers also only used materials whose haptic and aesthetic qualities expressed sustainability, such as the bar made of end-of-life textiles processed into panels. Stand visitors were surprised but happy to get involved in this new environment and took advantage of the networking opportunity in the booth's start-up lounge and restaurant.
Drees & Sommer