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Innovation.rocks - Porsche AR Visualizer / Augmented Reality Application

Innovation.rocks - Porsche AR Visualizer
Innovation.rocks - Porsche AR Visualizer

Discipline: Communication

Discipline: Communication

Innovation.rocks combines web and mobile augmented reality for a new customer experience. Users can configure colors and rims, move around the car and explore it from all angles. The app offers views of technical parts in x-ray mode, a detailed interior, sharing images on social media platforms and a direct link to dealers. The Drive Mode offers a playful way to experience your favorite Porsche. The web configurator combined with the AR Visualizer provides a new customer journey and has a significant impact on the buying process.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Porsche AG
Stuttgart, Germany

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Innovation.rocks Consulting GmbH
Vienna, Austria

Alexander Kvasnicka, Deniz Örs, Gottfried Eibner, Ilker Cirakoglu

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