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The combination of web and mobile Augmented Reality creates a new customer experience and has a significant impact on the buying process. Users can configure colors and rims also in AR, move around the car and explore it from all angles. The app offers features such as, views of technical parts in x-ray mode, a detailed interior, sharing images on social media platforms and a direct link to dealers. The Drive Mode offers a playful way to experience one’s favorite Porsche. The directly linked connection of the web configurator and the AR Visualizer provides a new way in the customer journey to add up on Porsche’s digital strategy.