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iF SOCIAL IMPACT PRIZE

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Made in Fukushima / Book made from rice straw from decontaminated farmland

Made in Fukushima
Made in Fukushima

Discipline: Communication

Discipline: Communication

25,000 hectares of farmland were contaminated by the Fukushima nuclear disaster. Environmental specialists from METER Group developed a sustainable decontamination method that allowed local farmers to safely grow rice again on this land. However, consumers were not convinced, and sales of the rice were poor. Made in Fukushima is a book made from rice straw from the formerly decontaminated fields near Fukushima. It helps people understand that the rice is safe, by turning it into a medium through which the decontamination method is explained in detail, using photography, interviews, reports, background information, and visualized scientific data.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Trade / Industry, Public Sector / Government

This idea brilliantly bridges research and humanitarianism by turning science into something tangible. The book is printed on paper made out of rice straw from fields recently decontaminated after Fukushima, produced locally and designed according to traditional Japanese methods. A seamlessly elegant design!
Gold Statement
Client / Manufacturer

METER Group

METER Group, Inc.
WA, United States

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Design

Plan.Net/ Serviceplan

SERVICEPLAN/PLAN.NET GERMANY
Munich, Germany

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