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iF SOCIAL IMPACT PRIZE

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Made in Fukushima / Book out of rice straw of decontaminated farmland

Made in Fukushima
Made in Fukushima

Discipline: Communication

Discipline: Communication

After the Fukushima nuclear disaster, 25,000 ha of farmland were contaminated. Environmental specialists from METER have developed a sustainable decontamination method that allows farmers to grow safe rice again. But no one buys it, because people don’t understand scientific data.
Made in Fukushima is a book made out of rice straw from the decontaminated fields in Fukushima. It helps people understand that the rice is safe, by turning the rice into the medium and the data into understanding, using a wide range of resources: photography, interviews, reports, background information, data and its visualization.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Trade / Industry, Public Sector / Government

This idea brilliantly bridges research and humanitarianism by turning science into something tangible. The book is printed on paper made out of rice straw from fields recently decontaminated after Fukushima, produced locally and designed according to traditional Japanese methods. A seamlessly elegant design!
Gold Statement
Client / Manufacturer

METER Group

METER Group, Inc.
WA, United States

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Design

Plan.Net/ Serviceplan

SERVICEPLAN/PLAN.NET GERMANY
Munich, Germany

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