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Organic Rice / Food Packaging

Organic Rice
Organic Rice

Discipline: Packaging

Discipline: Packaging

Wuchang rice is natural and organic. How to pass these selling points through packaging and present these unique value points through storytelling at the same time, this kind of packaging is really not easy to design, because it is not easy to be figurative!
select five kinds of animals as the core of this creation, through the anthropomorphic expression of the animal image, and hand-painted way to achieve more scene and story design, making consumers can think of the story behind the growth of Wuchang rice through the pictures. The rice grown under natural care is naturally healthier and more organic.


  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Specific country/region: China

  • TARGET GROUPS Consumer / User, Other target groups: High-end consumer

Client / Manufacturer

Organic Rice

Organic Rice
Harbin Wuchang, China


Nice Creative

Nice Creative
Xi'an, China

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