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Hyundai 45 Concept / Concept car

Hyundai 45 Concept
Hyundai 45 Concept

Discipline: Professional Concept

Discipline: Professional Concept

The iconic character of 45 is defined the monocoque-style body inspired by aircraft design in 1970's.
It was dramatically formed for an aerodynamics and light-weight of hte 45.
The dynamic 45-degree angle of the silhouette, set the tone of 45's unique typology as a progressive EV.
The orchestration of concave and convex forms together, it creates engaging tension and character that is purely sensual, we call the 'SENSUOUS SPORTINESS'.
The cabin is structured by a dynamic DLO terminating in the fast angle of the C-pillar That generates a feeling of dynamic forward motion.

  • DEVELOPMENT TIME up to 12 months


  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Corporation
Seoul, South Korea

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Hyundai Motor Group

Hyundai Design Center
Hwaseong-Si, South Korea

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