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Innovations that gently heat tobacco are becoming increasingly important in the international tobacco market. Imperial Brands aims to establish itself in this growing segment with a new heated tobacco brand. Our task was to bring the new brand to life in all areas. We have created a design that is based on a reduced, high-quality vocabulary of colors and shapes, holistically conceived from the logo to the packaging and digital interfaces to the stores themselves. We combine soft copper with silver and a dot graphic inspired by the fill level display of the heating device.
Imperial Tobacco Ltd.
Bristol, United Kingdom
Peter Schmidt Group
Inga Wolter, Aurelio Escuredo, Dominik Heer, Katie Owens, Stephan Wolter, Nadja Rauss, Steven Cichon, Dorothee Mainka, Florian Schaake, Petra Rinklake