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Pulze / Brand Design


Discipline: Communication

Discipline: Communication

Innovations that gently heat tobacco are becoming increasingly important in the international tobacco market. Imperial Brands aims to establish itself in this growing segment with a new heated tobacco brand. Our task was to bring the new brand to life in all areas. We have created a design that is based on a reduced, high-quality vocabulary of colors and shapes, holistically conceived from the logo to the packaging and digital interfaces to the stores themselves. We combine soft copper with silver and a dot graphic inspired by the fill level display of the heating device.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Imperial Tobacco Group PLC

Imperial Tobacco Ltd.
Bristol, United Kingdom

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Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Inga Wolter, Aurelio Escuredo, Dominik Heer, Katie Owens, Stephan Wolter, Nadja Rauss, Steven Cichon, Dorothee Mainka, Florian Schaake, Petra Rinklake

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