Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

ERD-40A-D01 / Portable zoom demand

ERD-40A-D01
ERD-40A-D01

Discipline: Product

Discipline: Product

The ERD-40A-D01 is a professional-grade zoom demand for portable broadcast lenses. The optimally sized and shaped grip is coated with rubber to perfectly fit hands of all sizes. The zoom lever allows close contact with the thumb for comfortable rotation and buttons on the compact and cleverly shaped body that are reachable in any position. The operator can even customize settings such as zoom speed and lever torque as needed for the right response in a variety of situations from studio recordings to sports broadcasts.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Fujifilm

FUJIFILM Corporation
Minato-ku, Tokyo, Japan

Go to profile
Design

Fujifilm

FUJIFILM Corporation
Minato-ku, Tokyo, Japan

Hiroyuki Sakai

Go to profile