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FUJIFILM GFX100 / Digital camera

FUJIFILM GFX100
FUJIFILM GFX100

Discipline: Product

Discipline: Product

The GFX100 is Fujifilm's flagship professional-grade digital camera. This unique hand-held, high-resolution camera is equipped with the first consumer market 100 million pixel sensor and is the first medium-format camera with an in-body image stabilization mechanism. It also boasts a sensor 1.7 times larger than that of a full-size model with a body of the same weight and size. The new intuitive operation screen in the X series is paired with a dial for instantly switching between any still image or video setting. This innovative model expands the range of photographic expression through unparalleled image quality unique to the GFX series.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, South America

  • TARGET GROUPS Consumer / User, Other target groups: Professional Photographers

A new, simple and clean take on professional photographic equipment. Rather than improve on existing solutions, FUJIFILM chose to redefine them. Success is rewarded to the brave!
Gold Statement
Client / Manufacturer

Fujifilm

FUJIFILM Corporation
Minato-ku, Tokyo, Japan

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Design

Fujifilm

FUJIFILM Corporation
Minato-ku, Tokyo, Japan

Masazumi Imai, Nanae Sakuma

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