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Hyundai Re:Style / Sustainable and innovative

Hyundai Re:Style
Hyundai Re:Style

Discipline: Professional Concept

Discipline: Professional Concept

Hyundai’s Re:Style is a capsule collection reusing the leftover materials from an automotive seat manufacturer. To bring it to life, Hyundai teamed up with fashion brands focused on using sustainable fabrics, and produced cloths that transforms abandoned materials into new products. The project highlights the shared challenges of textile waste from automotive and fashion industries. It’s a part of Hyundai’s greater missions to reduce environmental pollution caused by automobile industry. Through the project, Re:Style engages with customers who value ethical consumption, and are sensitive to the manufacturing process behind what we wear.

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

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Design

Zero+Maria Cornejo

Zero+Maria Cornejo
New York, United States

Design

Reclothing Bank

Reclothing Bank
Shanghai, China