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Online tool to visualise user behaviour on the different brand websites of Coca-Cola. The objective is to be able to compare and analyse the websites. Information from log-file tables and their complex interrelationships are presented on only one screen in a clear and understandable manner. Internal Controlling and Marketing gets the benefit of a new level of experience: compression of data to knowledge, in order to create new interrelationships. Added value for Controlling and Marketing: the effectiveness and efficiency of online marketing activities is increased.
Scholz & Volkmer GmbH