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G502 LIGHTSPEED Wireless Gaming Mouse Video / Video Animation

G502 LIGHTSPEED Wireless Gaming Mouse Video
G502 LIGHTSPEED Wireless Gaming Mouse Video

Discipline: Communication

Discipline: Communication

G502 LIGHTSPEED is a wireless re-invention of the best-selling gaming mouse of all time. Now featuring Logitech G’s industry-leading LIGHTSPEED wireless technology, our most popular mouse is even faster. So in order to show gamers how they can now ‘PLAY AT LIGHTSPEED’, we recruited the incredible team at London’s Man Vs Machine to help us conceive the ultimate CG thrillride. The result is a mesmerizing film that showcases the technological innovation and menacing beauty of G502 that’s unlike any ad you’ve seen for a mouse before.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

LOGITECH

Logitech Europe S.A.
Lausanne, Switzerland

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Design

LOGITECH

Logitech Creative Team
Newark, CA, United States

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Design

Manvsmachine

Manvsmachine
London, United Kingdom