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PA!GO / Educational AI camera toy

PA!GO
PA!GO

Discipline: Professional Concept

PA!GO
PA!GO

Discipline: Professional Concept

PA!GO is an innovation project from Panasonic that uses Google's Coral products to design and develop an educational and entertaining product for kids, encouraging them to explore, play and learn. Nowadays, young children learn how to unlock mobile devices before they can even tie their shoes. We need to make sure that technology nurtures rather than subsumes a child’s imagination and curiosity. So, instead of reducing children’s exposure to technology, Panasonic asked how they might use it to encourage them to spend more time outside and learn about the world around them.

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Public Sector / Government, Other target groups: Zoos, botanical gardens and outdoor facilities

The PA!GO concept motivates children to explore real-world objects in a playful way, to get children outside moving and interacting with the natural world around them. The concept has a child-friendly visual language and an intuitive functional design. PA!GO elegantly addresses a child's natural curiosity and desire to discover.
Gold Statement
Client / Manufacturer

Panasonic

Panasonic Corporation
Osaka, Japan

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Design

Panasonic

Panasonic Corporation
FUTURE LIFE FACTORY
Tokyo, Japan

Yuya Imaeda Daichi Kawashima

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Design

Google

Google Partner Innovation
Tokyo, Japan

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Design

BIRDMAN Inc.

BIRDMAN Inc.
Tokyo, Japan

Design

COLOR Co.,Ltd.

COLOR Co.,Ltd.
Tokyo, Japan

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