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NÜRNBERGER Versicherung / Concept of a new spatial brand presentation

NÜRNBERGER Versicherung
NÜRNBERGER Versicherung

Discipline: Interior Architecture

Discipline: Interior Architecture

This project was part of the brand implementation. The focus was on the visualization of the leitmotif ›Simply feeling at home‹ in a spatial brand experience. This leitmotif is an outward promise to the customer, as well as an inner commitment and therefore an expression of the
attitude of the insurance. In a first step, the concept concentrates on the intermediary environment at the POC.
The spatial appearance is now successively specified and condensed by the application to further touchpoints such as trade fairs/events or the headquarter. The aim is to create a
consistent, high-quality and differentiating spatial spatial experience.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

NÜRNBERGER Versicherung

NÜRNBERGER Versicherung
Beteiligungs-Aktiengesellschaft
Nürnberg, Germany

Design

Martin et Karczinski

Martin et Karczinski
Munich, Germany

Peter Martin (Gründer und CEO) Heiko Dertinger (Creative Director) Susanne Dunkel (Senior Designerin)

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