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This project was part of a branding effort. The design needed to visualize the brand theme "Simply feeling at home" in an interior room design. This theme is an outward promise to the customer as well as the insurance company's own internal commitment. In a first step, the design project focused on the intermediary environment at the POC. This room configuration has been successively rolled out to other touchpoints such as trade fairs/events or the headquarter. The aim is to create a consistent, high-quality and differentiating room experience.
Martin et Karczinski
Peter Martin (Gründer und CEO) Heiko Dertinger (Creative Director) Susanne Dunkel (Senior Designerin)