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This project was part of the brand implementation. The focus was on the visualization of the leitmotif ›Simply feeling at home‹ in a spatial brand experience. This leitmotif is an outward promise to the customer, as well as an inner commitment and therefore an expression of the
attitude of the insurance. In a first step, the concept concentrates on the intermediary environment at the POC.
The spatial appearance is now successively specified and condensed by the application to further touchpoints such as trade fairs/events or the headquarter. The aim is to create a
consistent, high-quality and differentiating spatial spatial experience.
Martin et Karczinski
Peter Martin (Gründer und CEO) Heiko Dertinger (Creative Director) Susanne Dunkel (Senior Designerin)