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Scarlet Lion & Black Whale Coffee Blend / Branding

Scarlet Lion & Black Whale Coffee Blend
Scarlet Lion & Black Whale Coffee Blend

Discipline: Communication

Discipline: Communication

The Scarlet Lion and the Black Whale are coffee blends reimagined as iconic animals in the wild, presented by Baskin-Robbins Korea as playful personifications of its two newest flavors. The character designs have a resonating familiarity; not in the least because they were collaborations with Laurent Moreau, the widely enjoyed illustrator of children’s graphic novels. Scarlet Lion conjures up visions of the vast Serengeti, a blend of rich and untamed earthen flavors of Uganda, Ethiopia, and Kenya. Black Whale draws inspiration from the depths, a calmly balanced concoction of unwavering flavors from Indonesia, Ethiopia, and Brazil.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

BR Korea

BR Korea Co., Ltd.
Seoul, South Korea

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Design

BR Korea

BR Korea Co., Ltd.
Seoul, South Korea

Joonggyu Kang (Creative Direction), Jiyeon Na, Namyoung Kim (Graphic Design), Laurent Morrow (Illustration)

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