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CLÉ DE PEAU BEAUTÉ Holiday Collection 2019 / Health and beauty packaging

CLÉ DE PEAU BEAUTÉ Holiday Collection 2019
CLÉ DE PEAU BEAUTÉ Holiday Collection 2019

Discipline: Packaging

Discipline: Packaging

Clé de Peau Beauté has launched a limited edition collection, Kimono Dream, inspired by this artistic Japanese fashion tradition. This iconic packaging design conveys the qualities hidden inside every woman: passion, strength, charm, and gentleness. The fold-out box is based on the ”Tatou” principle, folded paper in many overlapping layers that gradually opens to reveal a gorgeous illustration. The outer sleeve resembles an obi sash, photographed from actual belts that faithfully reproduces the fabric's weave, patterns, and three-dimensionality.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SHISEIDO CO., Ldt.

Shiseido Company, Ltd.
Ginza, Japan

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Design

SHISEIDO CO., Ldt.

SHISEIDO Co., Ltd.
Tokyo, Japan

Art Director and Designer: Kaori Nagata, Creative Director: Taisuke Kikuchi, Art Work: Ayana Otake

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