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CLÉ DE PEAU BEAUTÉ Holiday Collection 2019 / Limited Edition Packaging for Holiday Seasons

CLÉ DE PEAU BEAUTÉ Holiday Collection 2019
CLÉ DE PEAU BEAUTÉ Holiday Collection 2019

Discipline: Packaging

Discipline: Packaging

Clé de Peau Beauté has launched a limited edition collection, Kimono Dream, inspired by the artistry form of traditional Japanese dress. The epic packaging collection expresses the qualities hidden inside every woman: passion, strength, charm, and gentleness. The package design is a mechanism of ”Tatou,” a folded wrapping storage paper that allows to unwrap the inner beauty by gradually opening a gorgeous and profound design that overlaps many times. The sleeve is given obi sash motif, photographed from actual belts and faithfully reproduces the textile with weaving techniques, patterns, and three-dimensionality are precisely reproduced.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SHISEIDO CO., Ldt.

Shiseido Company, Ltd.
Ginza, Japan

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Design

SHISEIDO CO., Ldt.

SHISEIDO Co., Ltd.
Tokyo, Japan

Art Director and Designer: Kaori Nagata, Creative Director: Taisuke Kikuchi, Art Work: Ayana Otake

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