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Laihao-YuSheng / BRANDING

Laihao-YuSheng
Laihao-YuSheng

Discipline: Communication

Laihao-YuSheng
Laihao-YuSheng
Laihao-YuSheng
Laihao-YuSheng
Laihao-YuSheng

Discipline: Communication

We chose the "sound of Taiwan’ and the "Taiwan local elements" as the core perception and extend the brand concept to the design. As an island country with various colonial experiences in the past, Taiwan has a rich cultural diversity and tolerance. Therefore, we convey the daily atmosphere and the cultural connotation of the Taiwanese people through the scenery of local streets and alleys. Meanwhile, we adopted the vinyl records, audio tapes, music wave, etc. as the visual elements to present the vitality of the traditional customs through modern design techniques and create the most innovative Taiwanese cultural symbols.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Specific sub-group: tourists

Client / Manufacturer

Lai Hao Co.,Ltd

Lai Hao Co.,Ltd
Taipei, Taiwan

Design

MOUNTS STUDIO

MOUNTS STUDIO
Taichung City, Taiwan

WEI-CHUNG LEE, FANG-HSUAN HSU, KAI-CHUN WANG

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