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A material developed by BASF: Ultrason, which has powerful properties not currently being effectively utilised for domestic products. BASF came to IDEO with the challenge of bringing the material properties of Ultrason to life in the domestic world. IDEO designed five concepts products we know and understand but redesigned with fresh eyes and an innovative approach afforded by Ultrason®. This book is a response to that challenge, and documents how insights can spark ideas for product solutions.