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The idea behind the design was to create a clear, tidy layout that provides quick access to the content and facilitates the reader guidance. An open type area and a high degree of whitespace removes first reading hurdles. Proximity was a design principle. The use of illustrations breaks through the objective distance and sometimes exaggerates ironically. Recurring design elements create a consistent impression, although the use of color and structure consciously focuses on a playful variance. Each issue works with a different illustrator, who is selected to match the respective guiding theme.
Zum goldenen Hirschen Berlin GmbH