SCHWARZROTGOLD
SCHWARZROTGOLD
SCHWARZROTGOLD
SCHWARZROTGOLD
2020

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SCHWARZROTGOLD

The Magazine of the German Government

The idea behind the design was to create a clear, tidy layout that provides quick access to the content and guides the reader. An open type area and a high degree of whitespace removes first-reading hurdles. Proximity was a design principle. The use of illustrations breaks through the objective distance and sometimes exaggerates ironically. Recurring design elements create a consistent impression, although the use of color and structure consciously focuses on a playful variance. Each issue works with a different illustrator, who is selected to match the respective guiding theme.

Client / Manufacturer

Bundespresseamt

Berlin, DE
Design

Zum goldenen Hirschen Berlin GmbH

Berlin, DE
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User, Public Sector / Government

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