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SCHWARZROTGOLD / The Magazine of the Federal Government

SCHWARZROTGOLD
SCHWARZROTGOLD

Discipline: Communication

Discipline: Communication

The idea behind the design was to create a clear, tidy layout that provides quick access to the content and facilitates the reader guidance. An open type area and a high degree of whitespace removes first reading hurdles. Proximity was a design principle. The use of illustrations breaks through the objective distance and sometimes exaggerates ironically. Recurring design elements create a consistent impression, although the use of color and structure consciously focuses on a playful variance. Each issue works with a different illustrator, who is selected to match the respective guiding theme.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Germany

  • TARGET GROUPS Consumer / User, Public Sector / Government

Client / Manufacturer

Bundespresseamt

Bundespresseamt
Berlin, Germany

Design

zum goldenen hirschen berlin gmbh

Zum goldenen Hirschen Berlin GmbH
Berlin, Germany

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