VitrA CementMix
VitrA CementMix
VitrA CementMix
VitrA CementMix
2020

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VitrA CementMix

Tiles

VitrA Karo San.ve Tic. A. S.

VitrA is an integrated product line of tiles based on cement, the fundamental element of modern urban architecture. Inspired by the warm minimalism trend, CementMix softens the traditional brutalist look of cement with a range of earthy warm hues. Through its systematic approach, VitrA offers harmonious color tones and calm texture options for users. Besides its soothing qualities, the series re-interprets terazzo tiles from the past with an update of modern geometric speckles, natural stone and marble chips patterns.

Date of Launch
2019
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry

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