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WinterCraft Wi51 / Tire

WinterCraft Wi51
WinterCraft Wi51

Discipline: Product

WinterCraft Wi51
WinterCraft Wi51

Discipline: Product

Wintercraft Wi51 is a tire designed to perform at the highest level in icy and snowy conditions. Features include an optimized directional pattern for PCR and a new tread wear indicator inspired by sandglass, making it easy to confirm the level of tire wear. The tire also has a micro knurling structure reminiscent of a lizard’s footprint applied to the tread block in order to maximize ground adhesion. The rim design, which references ice crystals, absorbs tire noise and expresses the product’s unique identity

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Kumho Tire

KUMHO TIRE
R&D CENTER
Yongin-si, South Korea

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Design

Kumho Tire

KUMHO TIRE
R&D CENTER
Yongin-si, South Korea

KIM TAEMIN

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