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smartisan pro 3 / smartphone

smartisan pro 3
smartisan pro 3

Discipline: Product

Discipline: Product

When designing this, the target audience we had in mind were those mid-range customers appreciating decent design, we aim to provide quality premium design at affordable mid-range price points, thus the profound challenge we were facing was to properly balance premium design requirements and cost-effective budget control. We took a step back and focused on delivering well-thought basic design elements of the product, the overall look & feel of this is concise, contemporary, and geometrically pragmatic. We also integrated a LED component into the T-shaped logo breathing light effect to reflect its status.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Bytedance Inc.

Bytedance Inc.
Beijing, China

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Design

Bytedance Inc.

Bytedance Inc.
Beijing, China

Go to profile