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The target group for this smartphone are consumers who appreciate premium design but don't want to spend a fortune on a phone. The main design challenge was to properly balance premium design requirements and cost-effective budget control. The overall look and feel is concise, contemporary, and geometrically pragmatic. It has a metal frame that wraps around the flat sides and a glass panel on the back. Bytedance even integrated a playful LED component into the T-shaped logo.