Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Jingdao Liquor / Alcoholic beverage packaging

Jingdao Liquor
Jingdao Liquor

Discipline: Packaging

Discipline: Packaging

The theme of this design is benevolence. In Chinese culture, “benevolent people love mountains, and they are as calm and stable as mountains, tolerant and benevolent, not shaken by external things." The packaging uses traditional Chinese ink drawings of mountains and rivers to make a heroic interpretation of the meaning of "benevolence". The front side of the bottle is extremely simple and strikes a strong contrast to the complex ink style used to depict the mountain, attracting notice on the store shelf and communicating a premium product.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Wuzhanmao Jiuye Co., Ltd.

Wuzhanmao Jiuye Co., Ltd.
Huzhou, China

Design

Shenzhen Qansfough PKG CO., Ltd.

Shenzhen Qansfough PKG CO., Ltd.
Shenzhen, China

Li Jun Chen Feng Fu

Go to profile