Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Zhuwa Liquor / Alcoholic beverage packaging

Zhuwa Liquor
Zhuwa Liquor

Discipline: Packaging

Discipline: Packaging

This liquor packaging draws on a traditional Chinese cultural symbol. In China, bamboo represents a type of elegant boundary. The designers wanted to represent this boundary in the packaging design. Their solution uses bionic design to create a clever model of a bamboo stalk and leaf. The result is a close bond between packaging and product that is easily recognizable by consumers. Moreover, the simple typesetting gives the packaging a modern sensibility while also adding to the effect of an elegant boundary.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Qansfough PKG CO., Ltd.

Shenzhen Qansfough PKG CO., Ltd.
Shenzhen, China

Go to profile
Design

Shenzhen Qansfough PKG CO., Ltd.

Shenzhen Qansfough PKG CO., Ltd.
Shenzhen, China

Li Jun, Gao Bo

Go to profile