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Gachigayo / Sustainability Brand

Gachigayo
Gachigayo

Discipline: Communication

Discipline: Communication

LOTTE MART is the largest retailer in South Korea and operates 200 large discount stores in Korea, Vietnam, and Indonesia. We believe the clean environment should come first for fresh food and good merchandise. The sustainability brand "gachigayo"(It means “Please wait, and come with me”) has been created to deliver the message of the suffering animals from environmental pollution. It is Based on the three core values of 'Sympathy', 'Action' and 'Symbiosis' and the brand concept of ‘The Voices of Animals'. We try to deliver this brand message on the touch point of online and offline customers.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: South Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

LOTTE MART

LOTTE MART
SEOUL, South Korea

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Design

LOTTE MART

LOTTE MART
SEOUL, South Korea

[Project management] Young-Pyo Moon [Creative direction] Hyun-Sun Seo, Myung-Ki Min [Design] Kyoung-Sun Ko, Ye-Sol Jang, Yeo-Hyun Kim

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