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Gachigayo / Corporate Identity

Gachigayo
Gachigayo

Discipline: Communication

Discipline: Communication

LOTTE MART is the largest retailer in South Korea and operates 200 large discount stores in Korea, Vietnam, and Indonesia. We believe a healthy environment should come first for fresh food and good merchandise. The sustainability brand "gachigayo" (in English “Please wait and come with me”) was created to draw awareness to the effects of pollution on animals. It is based on the three core values of 'Sympathy', 'Action' and 'Symbiosis', with an overarching brand concept of ‘The Voices of Animals'. We try to deliver this brand message via the touchpoints of online and offline customers.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: South Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

LOTTE MART

LOTTE MART
SEOUL, South Korea

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Design

LOTTE MART

LOTTE MART
SEOUL, South Korea

[Project management] Young-Pyo Moon [Creative direction] Hyun-Sun Seo, Myung-Ki Min [Design] Kyoung-Sun Ko, Ye-Sol Jang, Yeo-Hyun Kim

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