Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Cinema Pro / 21:9 Cinematic Movie Recording Feature

Cinema Pro

Discipline: Communication

Discipline: Communication

Targeting cinematographers who record video, this image capture function is for filming movies via smartphone. Researching the workflow at movie filming sites down to the finer details, Sony has recreated the UX from its VENICE cinema camera for smartphones. Users can switch between the three cameras within the Xperia unit and use the phone’s master monitor quality 4K OLED display to view videos they have recorded. Cinema Pro makes 4K HDR video recording a breeze.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User, Specific sub-group: Cinematographer (director of photography), Cinema Director

Client / Manufacturer

Sony Mobile Communications

Sony Mobile Communications Inc.
Tokyo, Japan

Go to profile

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Matthew Forrest, Sho Kobayashi, Shoichiro Moriya

Go to profile